Astonishment – Itzhak Livne – A bilingual (Hebrew and English) exhibition catalog / artist book featuring the work of renowned Israeli painter Itzhak Livne, designed to accompany Livne’s retrospective solo exhibition at the Tel Aviv Museum of Art. Studying Livne’s work provided us with one of the key visual “hooks” for the book – Livne uses a bright orange base layer (gesso) in all of his paintings. We interpreted it graphically as a gentle inner glow emerging from inside the book.
The exhibition catalog received a favorable review by respected Israeli art critic Ruti Director in the Ha’aretz newspaper book review section, Israel’s most Influential book review publications:
“...it is a handsome object, tempting and sensual... ...Astonishment is what one might feel when holding this book in his hands, colorful and enticing, it winks deviantly... ...The image pages are bright white, where the paintings are hung just like on the museum’s wall, while the text pages, in pink and orange, have a gentle orange powder scattered where they meet. When reading, that orange is bursting forth from inside the book. Take me, touch me, the book says. Hold me, feel me.” ¶ 2008
• Freelance work for Danny Goldberg Design










The Israel Philharmonic Orchestra's 70th Anniversary – A limited edition book celebrating The Israel Philharmonic Orchestra’s 70th anniversary. Signed by Music Director Zubin Mehta, the book was distributed during a festive series of concerts, featuring renowned international soloists, whose performances are presented in the book, along with historical photos from the orchestra’s archives. The design challenge was to hand pick the right photographs, and to compose an orchestral and storytelling layout. The publication of the book triggered an identity update, in an attempt to transform the orchestra from a tired institution to a more appealing cultural body. In addition to the book, the orchestra’s international newsletter was redesigned, and a billboard campaign was introduced. ¶ 2006/7
• Completed while working at Danny Goldberg Design










The Box – A project documenting personal, intuitive creative processes.
A box, filled with art and office supplies, was given to five participants, each of whom were granted one hour to create something with it. The process and outcome of their efforts were shot, filmed and scanned, and presented in a series of A5 booklets with accompanying videos. ¶ 2004
• School Project











M.A.A.S.E – Ma’ase (“a deed”) is the outcome of an academic visual identity assignment. The object was to select and rebrand a city in Israel. I chose Savyon, one of Israel’s most exclusive suburbs, where most of the country’s wealthiest businessmen reside. Instead of designing an identity that promotes the city, I chose to “reveal” a secret document describing a fictitious city committee called Ma’ase (“a deed”, also an acronym for Erasure, Obfuscation, Disruption and Deception), whose goal is to prevent future residents from moving into Savyon, thus helping current residents maintain their social status. The committee’s motto was “You Are Where You Live.” ¶ 2004
• School Project










Shuki Zikri – La Muse – Photo treatments and concept catalog layout for Israel’s leading hair stylist. ¶ 2007
• Completed while working at Danny Goldberg Design










Visualizing Protestation – A school warm-up exercise, created as part of a course in publication design, which attempts to decipher the visual codes of protest using gibberish typography. ¶ 2006/7
• School project