Flow – A custom, flexible logotype for an upcoming brand of “spirited” mineral water, enriched with natural herbs and other essences. The Flow logo received the “Best of Nation” award at the 2008 WOLDA logo competition, and appeared in numerous national and international publications, among them the FontShop FontFeed and Time Out Tel Aviv. ¶ 2007
• Completed while working at Danny Goldberg Design







PressCast – Naming, identity and collateral design for a new media venture that provides a platform for web-based press conferences. Headed by renowned Israeli journalists and a tech savvy PR firm, PressCast’s identity needed to represent its journalistic roots and reputation together with its innovative web technology. The capital “P” mark, with its “Play”-Button counter, was joined by a typographic arrangement and rules usage inspired by newspaper mastheads, creating an appropriate and flexible visual language. Shown: mark and logo, stationary, email invite, DVD and website layouts. ¶ 2008
• Completed while working at Open TBE









Tablet Magazine – A logo proposal for an online magazine of Jewish-oriented Journalism. The B's counter was altered to suggest the Tablets of Stone. ¶ 2009
• Freelance work for Project Projects. Creative Direction by Prem Krishnamurthy and Rob Giampietro







Lechem Eretz (“Bread of the Land”) – A Hebrew logotype for a modern yet ultra-orthodox kosher supermarket. The typeface is based on the classic Bible face Koren. ¶ 2005
• School Project








The Acco Festival of Alternative Theatre – A Trilingual (Hebrew, Arabic and English) visual identity proposal for an annual fringe festival, held in the ancient, mixed city of Acco (Acre). ¶ 2005
• School Project












The Acco Festival of Alternative Theatre – Above: A typographic alternative (drawn from scratch) to the selected identity system. Below: a video presenting the documentation binder of 3 parallel design processes established throughout the semester. ¶ 2005
• School Project









Isotopia – Isotopia Molecular Imaging Ltd. is a collaboration between some of Israel’s leading scientists in the field of nuclear pharmaceuticals, manufacturing nuclear isotopes for medical imaging, therapeutic and research use. The design process began with a study of nuclear pharmaceuticals, in an attempt to better understand the client’s field and “brandscape”. We had the opportunity to work directly with the scientists involved, and the collaboration ended up being much more fruitful and creative then we had imagined. The company's core values are communicated through the modified typeface, the abstract symbol, and the tension between them. ¶ 2007
• Completed while working at Danny Goldberg Design








Migdal Insurance – Israel’s largest and oldest insurance company (founded in 1934), required an identity update. The company’s old logo, which remained untouched for 15 years and was based on a 75-year-old icon, seemed too sharp, static and rigid for the company today. It was obvious that the logo only needed a slight update; it would be a mistake to replace such a locally well known and recognizable icon. Ultimately, the modified symbol was rejected by Migdal’s CEO, stating that the changes were too drastic. In addition to the logo update, various options for complimentary stationary, collateral, and sub-brand identities were also suggested. ¶ 2007
• Completed while working at Open TBE








HakolTov – Identity to a young content production and editing firm. ¶ 2008








From Alef to Zed – A logo for a (fictitious) Hebrew-English bilingual library. The Typographic Z mark consists of a rotated and slightly altered Alef, the first letter in the Hebrew alphabet, set in the ubiquitous Hebrew text face – Frank Rüehl. ¶ 2008










SHL's 20th anniversary – For a leading services provider in the telemedicine field. ¶ 2007
• Completed while working at Danny Goldberg Design








CardioCare – (Proposal) for the American arm of a leading telemedicine service provider. ¶ 2007
• Completed while working at Danny Goldberg Design